A best-loved Cotswolds’ hotel is launching an ambitious plan to catapult it into one of the top hotels in the UK.
The Dormy House near Broadway has plans to launch an exclusive house spa in early 2014, as part of a £10 million regeneration scheme – with the hopes of turning the family-run hotel into a leading spa venue.
The budget is split directly in half. Of the £10 million, half is going solely on the creation of the luxury spa, with the other half being used to refurbish the hotel’s 40 bedrooms and public areas. The hotel will shut around mid-March for the work to commence.
Designed by internationally-renowned Sparcstudio, the house spa will include an infinity pool, treatment rooms, fitness gym, dining area and terrace garden. It will be available both to hotel guests and as a luxury day spa and health club for nearby residents.
Award-winning spa consultant Neil Howard has been appointed to manage the project with a catalogue of work including spas at the Dorchester and the Lanesborough in London and three Armani spas in Tokyo, Milan and Dubai.
Neil said: I’m very well aware the Dormy House is a much-loved Cotswold hotel and it’s always a privilege to work with such a brand.
“We’ve been delivering spas around the world for 18 years and I am looking forward to building on the traditional at the Dormy and creating a very special spa experience.”
Howard Spa Consulting has had an award-laden year. 2012 saw it become the only design agency to have created two of Architectural Digest’s ‘11-Best Designed Spas Around The World’. In October the consultancy’s Monastero Santa Rosa spa, on the Amalfi coast in Italy, was also named Best Newcomer in the Tatler Spa Awards.