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Hotel group Jurys Inn has launched a new marketing campaign called “Stay Happy”.
The premise of the campaign focuses on the company’s “touch points” which include “the welcoming environment and friendly staff who greet guests, plentiful breakfasts and all the little experiences in the guest rooms and throughout the hotel”.
An investment of £2.9m was put into the campaign which will be rolled out across TV, video on demand (VOD) and digital media from 12 June, and will be accompanied by social, CRM and in-hotel activity.
Another £1m was spent on product development to support the campaign. This included the upgrading of all hotel lobbies, offering new fair trade coffee and expanding its breakfast options. Fast free WiFi will also be available to all guests and a new ‘Dream Bed’ will be placed in all hotels.
The new campaign and product launch has been backed by research done on Jurys Inn customers.
Suzanne Cannon, head of marketing at owner Amaris Hospitality, said: “Today marks an exciting new chapter for Jurys Inn as we roll out our new brand identity and communications campaign. Through continued investment into the little details that create special experiences for our guest, we are aiming to increase our market position and build a more direct relationship with our customers.
“Our brand promise is to ensure our guests ‘Stay Happy’ and continue to be attracted by the wonderful experiences they find at each and every Jurys Inn Hotel.”
She added: “This is just the start of a series of new innovations and investments across our portfolio as we look to strengthen our market share across the UK and Ireland.”
