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Global revenue management solution company, OTA Insight, will unveil its new revenue insight tool at this year’s HITEC Toronto.
Starting today (26 June) until 29 June, the company will be showcasing the new platform’s key functionalities.
The newest addition is designed to help hotels analyse their revenues and online channel shift in real time. Hoteliers will receive automatic alerts if there is a decrease in room nights coupled with deeper insight into the reasons behind the change.
The analytics will show hotel owners if they are losing or winning business and which areas are being affected. Hotels will also be able to analyse their pricing versus competition and understand if a property is optimally priced, resulting in increases or decreases in revenue.
Adriaan Coppens, CEO and founder of OTA Insight, said: “The core aim of our business is to provide simple to understand data for hoteliers that they can use to help with rate setting and build successful revenue strategies.
“As the latest development to our rate management solution, Revenue Insight provides hotels with access to the data which is crucial to identify the key areas where business is being both gained and lost.”
