Register to get 3 free articles
Register to unlock the article and receive our free newsletter. Join 26,000 other hotel leaders and stay in the know.
Want unlimited access? View Plans
Already have an account? Sign in
Booking engine provider Avvio has announced the launch of its new platform Allora, the world’s first direct booking platform powered by artificial intelligence (AI).
The platform will launch in October of this year and will focus on driving direct bookings and guest loyalty while “orchestrating better online interactions” with hotels and its guests.
Frank Reeves, co-founder and CEO of Avvio said that the platform works by “identifying patterns in a vast amount of data and using the insight to make predictions.”
He added: “It assesses all the past interactions of a hotel’s booking engine and learns with every interaction how to make each visitor type more likely to convert and with as high a booking value as possible.”
The aim of this platform is to make this process easier for individual properties and give partnering hotels an “ongoing insight” into making changes which will directly benefit them.
Reeves said: “In an era of exponential data, hotels sit on large tranches of data that they typically don’t have the manpower to crunch. Allora is designed to democratise access to AI – hotels can rely on us to do this effectively for minimal investment.”
Explaining the advantages of Allora at the HEDNA Global Distribution Conference on 14 June, Reeves said that hotels could “unearth better patterns more quickly” and allow hoteliers to spend more time “tending to in-house tasks”.
Those interested in Allora can register at www.allora.ai for more information.
