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Connecting hoteliers through shared knowledge

Stay ahead of the hospitality curve at the Hotel Owner Conference 2026. Our 2026 sessions will tackle the industry's most pressing challenges: Hospitality Investment & Debt, the impact of AI and Personalisation, the roadmap to Net Zero, and Storytelling through Design. Meet the leaders defining the next era of UK hotel ownership.
Julie WhiteCCO, Accor Europe
Suzanne SpeakMD UK&I, Radisson
David HartCEO, RBH Hospitality
Varun ShettyGM, The Belfry
Christian MastersHotel Manager, art'otel
Julie WhiteCCO, Accor Europe
Suzanne SpeakMD UK&I, Radisson
David HartCEO, RBH Hospitality
Varun ShettyGM, The Belfry
Christian MastersHotel Manager, art'otel
3 November 2026  •  Prince Philip House, London
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Accorhotels

Serena Williams returns as Accorhotels’ official ambassador for Australian Open

In this episode we speak to Anthony Hunt, partner and co-head of Corporate Real Estate at law firm Howard Kennedy. We discuss why 2026 may be seen as a pivotal year for boutique hotels, unpack the rise of global nomadism and how this is shaping demand and trends across hospitality, and how a strong team and clear, consistent messaging and offerings are key to securing investment.

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Serena Williams has partnered with Accorhotels for the third year in a row as its official ambassador for the Australian Open.

AccorHotels will provide information services to Australian Open fans, staff training for the Melbourne Park service hubs and player concierge services.

The group will also host the Australian Open 2018 official player party, providing benefits to members of its Le Club Accorhotels and Accor Plus loyalty programs.

Williams said: “I am thrilled to return as Accorhotels official ambassador for the 2018 Australian Open. I love staying with AccorHotels because they make me feel like family and I can rest and recover in comfort and style.”

Michael Issenberg, CEO Accorhotels, said: “As one of the most celebrated athletes of all time, Serena is the perfect ambassador for Accorhotels for the Australian Open and we are thrilled that she has signed on with us again.”

He added: “Serena clearly embodies excellence and determination that are core values for our Group, she is truly an inspiration to our teams, our guests and tennis fans the world over.”

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