Brewdog announces plans for crowdfunded craft beer hotel In Scotland

Scottish brewer, BrewDog has announced plans to open a craft beer hotel in Aberdeenshire, Scotland.

The 26-room hotel, dubbed The DogHouse, will boast a craft beer spa with beer-based treatments, a craft beer tap in every room serving the brewery’s flagship Punk IPA, and an in-shower beer fridge so guests can drink whilst they shower.

BrewDog introduced the DogHouse concept last year with the announcement of a hotel in Columbus Ohio at the site of its American brewery.

A recent property acquisition in Ellon, Aberdeenshire has allowed the company to finally open a hotel in the brewery’s homeland, Scotland. In addition to the construction of the hotel, BrewDog is expanding its brewery to include a 300hl brewhouse and a canning and packaging hall.

Guests will be able to watch brewers at work from rooms overlooking the new facility, providing the ultimate immersive beer experience.

The hotel and brewery will be built on a 3.25- acre site adjacent to BrewDog’s current 1 million hl brewery.

The funding for the hotel and brewery expansion has come from BrewDog’s record-breaking Equity for Punks crowdfunding initiative, which has seen the Scottish brewery raise over £53m since 2009 from more than 73,000 craft beer fans. Priority booking for The DogHouse will be given to ‘Equity Punk’ investors.

In October last year, the brewery launched its fifth round of Equity for Punks, looking to raise at least £10 million, with a stretch goal of up to £50 million, in order to further its global expansion.

BrewDog co-founder James Watt said:“The DogHouse is our gift to passionate craft beer fans making the pilgrimage to our brewery in Aberdeenshire. The idea of opening a beer hotel has always been high on our agenda, and now we are finally able to realise that dream, right here at our HQ.

“This will be the ultimate destination for craft beer fans seeking hops with their holidays. This is a beer Nirvana.”