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Stay ahead of the hospitality curve at the Hotel Owner Conference 2026. Our 2026 sessions will tackle the industry's most pressing challenges: Hospitality Investment & Debt, the impact of AI and Personalisation, the roadmap to Net Zero, and Storytelling through Design. Meet the leaders defining the next era of UK hotel ownership.
Julie WhiteCCO, Accor Europe
Suzanne SpeakMD UK&I, Radisson
David HartCEO, RBH Hospitality
Varun ShettyGM, The Belfry
Christian MastersHotel Manager, art'otel
Julie WhiteCCO, Accor Europe
Suzanne SpeakMD UK&I, Radisson
David HartCEO, RBH Hospitality
Varun ShettyGM, The Belfry
Christian MastersHotel Manager, art'otel
3 November 2026  •  Prince Philip House, London
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Low-skilled jobs rebadged as apprenticeships by firms, says report

In this episode we speak to Anthony Hunt, partner and co-head of Corporate Real Estate at law firm Howard Kennedy. We discuss why 2026 may be seen as a pivotal year for boutique hotels, unpack the rise of global nomadism and how this is shaping demand and trends across hospitality, and how a strong team and clear, consistent messaging and offerings are key to securing investment.

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Employers are relabelling low-quality, low skilled and and often low-wage roles as ‘apprenticeships’, according to a new report.

As part of the Government’s wider package of reforms to apprenticeships, groups of employers have come together to write the new ‘apprenticeship standards’.

Some employers have used this opportunity to generate high-quality standards. However, other employers appear to be simply rebadging low-quality, low-skill and often low-wage roles as ‘apprenticeships’ instead.

The opening sentence of the ‘Retailer’ apprenticeship standard notes that “the main purpose of a retailer is to assist customers when they purchase products and services” .

The standard claims that those who complete it can work in a variety of shops and other retail establishments including supermarkets, small boutiques, funeral services, garden centres, and delicatessens.

The report, The great training robbery, by Reform states that “the risk with such ill-defined and low-skill roles is that the experience for the apprentices does not match the government rhetoric around the value of apprenticeships. For example, news reports of ‘Business Administrator’ apprentices being asked to do little more than filing, photocopying and answer the phones while being paid below the normal minimum wage because they are classed as an ‘apprentice’ are all too common.”

According to the study 40% of government-approved apprenticeship standards do not meet a traditional definition of them.

Tom Richmond, senior research fellow at Reform, said “service sector apprenticeships could be of high quality, but many of these being approved did not fit the traditional or international definition of an apprenticeship.”

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