Novotel rolls out new design concept

Novotel has announced that it has partnered with four international design teams to “bring the brand’s new vision of modern, 21st Century style to the world”. 

Following a worldwide design pitch, the hotel brand chose four winning concepts that will be brought to life at Novotel locations around the world. By choosing four distinct concepts, Novotel said it will provide flexibility to its owning and franchisee partners, allowing each to choose and customize a style that “best suits the unique character of the destination”.

It added that the brand’s new design partners exhibit a strong vision on the evolution of societal behaviour and recent consumer trends across Europe, Latin America, Middle East, and Asia. 

Design teams were invited to submit concepts that included a lively social hub that would appeal to locals as well as guests, and a “modern, intuitive and ageless” design that incorporates high-quality, sustainable materials. 

The winning concepts will now be brought to life across rooms as well as hotel common areas such as the social hub, fitness spaces and spas.

Nadège Keryhuel, vice president, Novotel Brand, said: “Novotel has embraced a new vision in terms of hotel design. We are excited to work with four outstanding design teams, who will help us creatively transform our hotels through a set of distinct visions of modern, premium hospitality. 

“Our goal is to achieve a signature hotel experience, without standardization, from check-in to check-out – a major evolution for the brand and a leading approach in the midscale segment.”

Damien Perrot, global senior vice president of design at Accor said: “Novotel is endowed with strong brand characteristics and a history of innovation and excellence within the global hospitality industry. We were inspired to build upon these strengths, with the goal of continuing to offer the best guest experience amid the evolving expectations of locals and international travellers alike.

“We pushed the boundaries to conceive modern, intuitive design ideas, where the way we organize the space, the decor and every single object or element serves a specific purpose. All the chosen designs responded to this request brilliantly, allowing us to reinterpret the way we design Novotel hotels around the world. We look forward to writing the next chapter in the brand’s acclaimed success story and to taking Novotel to new heights in the years to come.”