Seren promotes new director of operations

Neil Kedward, managing director of Seren, a collection of Welsh hotels and restaurants, has announced that Thomas Agius Ferrante has been promoted to director of operations at Seren.  

In this new role, Agius Ferrante will oversee all operational aspects of the Seren Collection of venues, with a particular focus on the group’s new hotel Penmaenuchaf and Grove of Narberth, with both hotel managers reporting directly to him.  

The day-to-day management of the Grove hotel will now be led Karen Weisheit, who was recently promoted to the role of hotel manager and has worked at Grove for over five years. Penmaenuchaf will be managed in the short to medium term by Louise Lewis, who has worked within the Seren collection of businesses for almost 10 years. Lewis was formerly general manager of Grove of Narberth prior to Agius Ferrante joining in 2019.    

Since joining the Grove of Narberth in February 2019, Agius Ferrante has overseen a huge transformation at the hotel, helping Grove and the wider group of Seren achieve national recognition with both guests and industry colleagues, firstly with the award of 5 stars and more recently, being awarded ‘Independent UK Hotel of the Year, 2022’ at the Cateys.  

In 2022, he completed the Master Inn Holders St Julian’s Scholars course. He has also been “harnessing strong relationships” with the local industry and educational community as a member of the South West Wales Tourism Forum, to promote hospitality as a career of choice for future hospitality professionals in the region.