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Hyatt has announced the continued global expansion of its luxury brand portfolio with a pipeline of openings over the next three years across Europe, Africa and the Middle East (EMEA), which is set to grow by over 30% by 2026.
The news comes as 13 hotels are set to join Hyatt’s Park Hyatt, Andaz, Grand Hyatt, Thompson Hotels and Miraval Resorts and Spas brands, as well as The Unbound Collection by Hyatt, which will debut in the UK, Spain and Austria among other places.
According to the company, it remains “committed” to catering to high-end travellers as leisure travel recovers as Hyatt’s luxury inventory currently accounts for around 25% in EMEA.
As part of its strategic growth through EMEA, the company will see the opening of four Park Hyatt branded hotels, which will include the return of the brand to London.
In addition, each new property has reportedly been carefully selected to complement Hyatt’s luxury brand portfolio, encapsulating Hyatt’s signature of “unprecedented and immersive” luxury experiences, which are said to be inspired by the cultures and stories of their locations.
Javier Águila, group president of EMEA at Hyatt, said: “Hyatt’s heritage is luxury; it is in our DNA. Our luxury brands across Europe, Africa and the Middle East set a global benchmark for delivering personalised and engaged service, and world-class offerings that cater to the high-end traveller.
“The global luxury travel market is seeing remarkable growth as recovery continues, and the EMEA region expects to capture a large portion of this segment. Our impressive pipeline of luxury properties and growing portfolio of diverse brands signals Hyatt’s commitment to thoughtful brand growth in desirable destinations and further reinforces Hyatt’s position as a leader in luxury hospitality.”
