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Independent hotels in the UK recorded a spike in RevPAR over the Easter weekend, measuring £121 on 8 April 2023 – the highest figure recorded in the UK this year.
This according to new data from hotel management system RoomRaccoon which monitored the performance metrics of over 2,000 rooms in boutique hotels, B&Bs and guesthouses across the UK.
It said the figure comes as a result of increased occupancy and ADR (average daily rate) over the four-day period.
Hotels reported a 7% increase in occupancy rate, averaging 58% (peaking at 70%), as well as a 5% increase in ADR, averaging £151, in comparison to the holiday season in 2022.
Ed Kerr, market head of RoomRaccoon UK and Ireland, said: “The data reflects that hotels are generating better revenue for their spaces by capitalising on high occupancy rates over the holiday season. However, the increase in ADR can indicate the need to compensate for inflation and rising operational costs in 2023.”
