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In this episode we speak to Daniel Kyriakides, a partner at law firm Reed Smith. We discuss why private members’ clubs are experiencing a resurgence and what that means for the future of the hotel sector. From heritage buildings being reimagined as lifestyle destinations to hotels borrowing the experiential playbook of members’ clubs, we discuss how the lines between the two are becoming increasingly blurred, and why global growth is on the horizon for the private members club model.

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Whitbread has awarded contracts worth more than £2m to hotel fit-out specialist, Polcom Furniture, to provide bespoke fitted bedroom and bathroom furniture for four Premier Inn hotels and one Hub by Premier Inn. 

As part of the agreement, Polcom will work with Whitbread’s main contractor for each scheme – Gilbert Ash, Carter Lauren and CLC Group.  

The company will manufacture furniture for nearly 1,400 guest rooms for new hotels in Swindon, Cardiff and London Paddington, as well as for hotels undergoing refurbishment in Belfast and Dublin. 

Joanna Szwochert, furniture director at Polcom Furniture, said: “We have been manufacturing furniture for Whitbread for more than a decade, working on both new build and refurbishment projects across the UK and as far afield as Doha and Dubai.

“We are really proud to have furnished well over 10,000 guest rooms for Whitbread to date. This level of repeat business is testament to the high level of service we offer – from the preparation of technical drawings by our in-house technologists, to the quality of our furniture manufacturing and strong after sales service for maintenance or product replacement when needed.”

Polcom Furniture was acquired by Volumetric Building Companies in 2022 and has more than 20 years of experience in the hotel sector, having delivered furniture and fit-out contracts across the globe for brands including Premier Inn, Holiday Inn, CitizenM, and Marriott International. 

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