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Wyboston Lakes Resort said it is “eagerly anticipating a strong year ahead” after a successful 2023, marked by it beating all previous years’ figures.
Wybotson said it achieved revenues of £20.9m for the year with gross margin and net profit also showing positive growth, showcasing the company’s financial strength.
The company said highlights of the year were record-breaking revenue in both September and November 2023, followed by results surpassing expectations in December.
The resort also achieved key new milestones in business development and sales revenue in 2023. Contracted positions exceeded expectations, reflecting growth over previous years and outperforming set budgets.
Richard Smith, chief commercial officer at Wyboston Lakes Resort, said: “Despite a dynamic economic landscape with inflationary pressures, the company demonstrated resilience through proactive sales strategies and cost management. Together with effective strategic planning that helped to navigate challenges and seize opportunities, we achieved outstanding results.
“The company has already secured substantial contracts for 2024, positioning itself for continued success in the coming year. Prospects are exciting.”
