Choice Hotels EMEA boosts Clarion portfolio
Clarion Hotels will share three key customisable hallmarks and identify both a unique signature item and one identifiable design element making a strong visual first impression
Choice Hotels EMEA has acquired a 16th Century hotel near Stratford-Upon-Avon, England, to add to its growing portfolio of Clarion properties.
The Clarion Charlecote Pheasant Hotel, boasts 70 rooms across four buildings as well as a restaurant and bar.
Owned and operated by Vine Hotels, the former farmhouse is situated in the quaint village of Charlecote, Warwickshire, just ten minutes away from Stratford-upon-Avon
The hotel also includes a tennis court, meeting room facilities, and event space, including The Hampton Suite, a self-contained events space.
Clarion Hotels will share three key customisable hallmarks and identify both a unique signature item and one identifiable design element making a strong visual first impression.
At the Clarion Charlecote Pheasant Hotel, these will be Shakespeare-themed, and guests will be encouraged to look out for the Story Cards and the Cabinet of Curiosities.
Arnoud Vink, Choice Hotels EMEA head of development, said: “The addition of this charming hotel to the Choice Hotels portfolio further enforces our commitment to continuing to grow our UK portfolio, and our ambition to offer our guests exceptional experiences in unique locations across EMEA.
“With its picturesque surroundings and proximity to Shakespeare’s birthplace, our newest Clarion hotel is poised to become a sought-after destination for leisure and business travellers alike.”
Garin Davies, CEO of Vine Hotels, added: “The Charlecote Pheasant is a wonderfully historic hotel, set in an exceptional location at the heart of the country. The expert support and international profile of the Clarion brand will allow the hotel to develop a larger UK and international reputation. I am delighted that the hotel can now be shared with this wider audience.”
