Native Places announces new London signing and Glasgow renovation

Native Places, a UK lifestyle aparthotel brand, has unveiled a set of strategic initiatives which include the signing of a new Native property in Fulham, London and the completion of “significant” renovations at Native Glasgow. 

These announcements follow the news of the upcoming opening of Native King’s Wardrobe, St Paul’s in April 2024.

Native Fulham Broadway, opening in 2025, will mark the eighth aparthotel in the brand’s portfolio which spans the UK, and the fifth aparthotel in the capital. The site will feature 41 studio, one bedroom and two-bedroom apartments, as well as Counter, a neighbourhood space that offers guests a bar and lounge.  

In collaboration with design studio Youth, the new property’s design “embodies a vision that harmoniously blends its eclectic surroundings, creating an immersive connection with the community”. 

It comes as Native Glasgow has recently undergone a comprehensive renovation, with a redesigned space that combines historical architecture with modern amenities, “reflecting Native Places’ dedication to creating dynamic and inviting environments, whilst preserving each building’s heritage and identity”.

Olivia Immesi, CEO at Native Places, said: “This is a very exciting time for Native Places as we expand operations further across the UK. The future of aparthotels worldwide, and in particular in the UK, is significant with the demand for longer stays one of the swiftest-growing sectors within the hospitality industry.

“Our aparthotels offer the versatility of multi-purpose, flexible and convenient accommodation; all of which offer better value than the traditional hotel experience.  We are the obvious choice for those who want to live like a local within the community, and for digital nomads and business travellers seeking a hybrid set up.”