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UK lifestyle aparthotel brand Native Places has unveiled “ambitious” growth plans, with the opening of five new hotels lined up over the next two years as part of a “committed” 2025 vision.
The expansion of operations will see Native Places open an additional property in London, bringing the total to four aparthotels in the city. Plans for new openings are also being considered for Birmingham, Cambridge, Cardiff, and Oxford.
Native’s current portfolio includes six properties across London, Manchester, Glasgow and Edinburgh. In Q4 2023, it will launch its seventh aparthotel and fourth property in London at The King’s Wardrobe location, once a storehouse for the King’s state and ceremonial robes, which will be rebranded as Native St Paul’s.
The group’s 2025 vision follows a successful year where revenue was 4% higher than predicted in 2022, with direct bookings up 24.2% from 2021. Native also saw an increase in the average length of stay in 2022, from 1.5 day to 2.5-3 days.
As part of its expansion plans, Native Places is also focusing on adding significant value to its aparthotel portfolio by developing both “convenient and experiential” F&B concepts to match the evolving consumption habits of its guests. This follows the company’s successful performance for F&B in 2022 achieving 12% above budgeted revenues.
Olivia Immesi, managing director at Native Places, said: “This is a very exciting time for Native Places as we expand operations further across the UK. The future of aparthotels worldwide, and in particular in the UK, is significant.
“We are seeing a pent-up demand for extended stays and it is our mission to provide travellers with a more integrated home from home experience that offers the freedom and flexibility when our guests are travelling for work or hoping to relax in a larger space, during a long-term stay.”
She added: “We want to give our guests a story worth sharing, whether it’s about historical architecture, interesting design or a fascinating local community – we believe the best stories are found in the people and places we meet and experience. That’s why for each Native property, we celebrate the heritage of the building and we encourage our guests to live like a local and meet the creatives at the heart of the community.
“Looking forward we are placing greater investment to boost the value of a stay with us in order to attract the newer generation of guest. It is imperative for aparthotel and hotel brands to adapt and engage guests with F&B concepts that offer both convenience and experience, especially in response to the rise of food ordering apps.”
