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Whitbread to redevelop Bristol City Centre Premier Inn

Whitbread to redevelop Bristol City Centre Premier Inn

In this episode we speak to Anthony Hunt, partner and co-head of Corporate Real Estate at law firm Howard Kennedy. We discuss why 2026 may be seen as a pivotal year for boutique hotels, unpack the rise of global nomadism and how this is shaping demand and trends across hospitality, and how a strong team and clear, consistent messaging and offerings are key to securing investment.

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Whitbread and its development partner Olympian Homes have secured planning consent from Bristol City Council to redevelop the site of the Bristol City Centre (Haymarket) Premier Inn

The consented plans will see the 20-storey 1970’s building redeveloped to create two new buildings providing 132 co-living homes and 442 purpose-built student accommodation bedrooms.

The footprint of these buildings – of 18 and 28 storeys – would occupy one third of the current site, with the remaining two-thirds of the site’s ground floor being opened to the public as open space.

This space, which will be extensively landscaped and planted with a biodiversity net gain of more than 5,000%, will also create a “safe and welcoming” pedestrian route connecting Bristol Bus and Coach Station and Broadmead.

Richard Pearson, development manager for Whitbread, said: “The Bristol City Centre (Haymarket) Premier Inn has reached the end of its operational life. Constructed in the early 1970’s, the building now requires substantial investment to meet our current brand and sustainability standards. We are also fortunate in having another Premier Inn hotel serving the same city centre catchment. 

“By redeveloping the site into student accommodation and co-living homes we can realise the true potential of the gateway location at the same time as releasing capital back into the business to invest in our growing estate.”

The existing building was granted planning permission in 1967 and became home to Avon County Council from 1974. Whitbread acquired and converted the building into a hotel in 1999. 

Whitbread will continue to operate the Bristol City Centre (Haymarket) hotel as it agrees the planning conditions and Section 106 for the development with Bristol City Council.  

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