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Aimbridge Hospitality has appointed Christopher Tatum as its new divisional president of its Full Service division.
Tatum will become a member of the company’s executive leadership team and report directly to CEO Craig S. Smith.
In his new role, he will provide oversight and leadership for the entire Aimbridge Full Service division portfolio, which includes Full Service, Evolution Lifestyle, Luxury and Resort properties in some of the most iconic and sought-after destinations in the US, Canada and the Caribbean.
His industry experience spans four decades, the majority of which was spent at Marriott International. During that time, he gained luxury experience in Hawaii, Boston, Australia, Malaysia, Japan, Korea, Singapore and beyond.
He also served as president and CEO of the Hawaii Tourism Authority, responsible for managing the marketing and destination management of the state’s No. 1 revenue producer and crafting multi-year strategies to promote the Hawaii brand worldwide while preserving the culture, community and environment.
Most recently, Tatum managed a portfolio of hotels at Davidson Hospitality, serving an integral role in elevating the performance of those properties.
Smith said: “Chris is a proven operational leader who has committed his career to refining and elevating guest experiences across the U.S. and around the world. As we strengthen our portfolio with an emphasis on performance and growth, Chris brings the right mix of expertise and passion to drive results within our Full Service division, forge relationships with owners, and instil his service-driven mindset into our general managers and property teams.”
Tatum added: “Third-party hotel management is changing the hospitality industry and Aimbridge is at the forefront of driving change and a renewed guest experience through a commitment to operational excellence.Together with the rest of the Aimbridge leadership team, we will continue to lead the industry through innovative strategies and guest-focused initiatives that generate success for owners and partners.”
