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Choice Hotels EMEA has appointed Cedric Bartolini as its head of Commercial. In his new role, Bartolini will direct and lead sales, marketing, revenue management and distribution efforts for Choice Hotels EMEA amid the company’s growth plans.
He will implement Choice Hotels EMEA’s “modern and focused” commercial strategy and “ensure there is a strong focus on securing further growth and profitability across the region”.
Bartolini has nearly 20 years of experience and a strong background in hospitality, having previously held commercial roles at Zenitude, Maritim and Mövenpick.
Commenting on his appointment, David Beers, CEO of Choice Hotels EMEA said: “Cedric brings a wealth of knowledge and has a proven track record of driving growth and delivering results.
“I’m confident that his leadership and commercial focus will be instrumental in helping us achieve our strategic goals, enhance our market presence, and strengthen our franchisee-focused value proposition across EMEA.”
Bartolini added: “I am pleased to have joined Choice Hotels EMEA at such a key moment as it continues to focus on its growth strategy. I look forward to drawing upon my past expertise to help the commercial team maximise business opportunities in the EMEA region.”
Choice Hotels EMEA currently has nearly 400 open hotels located in 17 countries across four hotel brands, including Ascend Hotel Collection, Clarion, Comfort and Quality.
