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Generator and Freehand Hotels have entered a strategic partnership with Dusit Hotels and Resorts, the hotel arm of Dusit International, one of Thailand’s leading hotel and property development companies.
The partnership will synergise their development resources to pursue sustainable and substantial international growth for their respective brands.
Under the partnership, Generator and Freehand Hotels will leverage their “extensive network and strengths” in developing lifestyle hybrid accommodation models to introduce Dusit Hotels and Resorts in key European destinations including London, as well as in the United States.
Similarly, Dusit Hotels and Resorts will leverage its presence in Asia and the Middle East to introduce Generator and Freehand lifestyle hybrid accommodation models in prime city destinations such as Bangkok, Manila, Kyoto, Dubai, and Abu Dhabi, and the renowned island retreats such as Phuket and Bali.
Alastair Thomann, Generator and Freehand Hotels CEO, said: “This groundbreaking partnership marks an exciting new chapter in the growth trajectory of our companies. Dusit’s unique blend of tradition and innovation aligns perfectly with our vision for delivering culturally rich experiences for inspired travellers worldwide.”
Generator and Freehand hotels will explore development opportunities for all of the hotel brands in the Dusit portfolio, which encompasses Dusit Thani (luxury), Dusit Suites (upper upscale), dusitD2 (upscale), Dusit Princess (upper midscale), ASAI Hotels (midscale lifestyle), alongside the newest additions of Devarana – Dusit Retreats (wellness luxury), and Dusit Collection (bespoke luxury).
Siradej Donavanik, VP – global development, Dusit International, added: “It’s a real win-win situation for both companies. It broadens our development horizons without compromising our existing brand portfolios, allowing us to capitalise on prospects that might not align with our current brand offerings. We are delighted to collaborate with Generator and Freehand Hotels and look forward to breaking new ground with many exciting new signings ahead.”
