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The Signet Collection is set to open its fourth hotel, The Alfriston, formerly Deans Place Hotel, in March 2025.
Located in the village of Alfriston within the South Downs, the new hotel will feature 38 bedrooms and suites, each individually styled, with “warm” colours, mattresses, upcycled antiques and bathrooms.
The site will also launch a new restaurant, 1554 Brasserie, which takes its name from the date of the building. It will feature 70 covers and will be dedicated to “championing” local, independent suppliers, with revamped gardens featuring herb and vegetable plots, for freshly picked produce.
Meanwhile, the hotel’s bar will provide casual dining for 50 guests, alongside outdoor seating for 60. Additionally, the sun-drenched Orangery will offer breakfast and afternoon tea with views over the rear gardens.
Other features include the brand’s signature Signet Spa, which offers guests access to a steam room, hot zone, sauna, three treatment rooms, and an outdoor swimming pool.
The hotel will also boast a function room for up to 120 guests, ideal for weddings and events.
Hector Ross, managing partner of The Signet Collection, stated: “We are thrilled to unveil further details of our fourth property, The Alfriston, which embodies our commitment to providing a unique blend of luxury and comfort.
“Our aim is to create a welcoming environment where guests can relax and enjoy the beauty of the South Downs. We look forward to welcoming everyone to this stunning new destination.”
