Register to get 3 free articles
Register to unlock the article and receive our free newsletter. Join 26,000 other hotel leaders and stay in the know.
Want unlimited access? View Plans
Already have an account? Sign in
Occupancy of UK hotels rose from 82.1% to 84.8% in July year-on-year, according to data from RSM.
London occupancy reached 89.3%, up on 84.6% last year and back to peak occupancy levels seen in July 2019.
Despite the increase in demand, average daily rates (ADR) of occupied rooms in the UK were flat in the UK and London, at £172.79 and £260.10 respectively.
RevPAR of UK hotels rose from £138.61 to £146.60 in July year-on-year; while London saw an even more significant increase, from £221.51 to £232.20 in the same period.
Gross operating profits (GOP) of UK hotels were up from 42.2% to 43.3% in July year-on-year, and from 47.7% to 49% in London, which is similar to pre-pandemic levels.
Chris Tate, head of hotels and accommodation at RSM UK, said: “It is encouraging to see occupancy levels and profits back to pre-pandemic levels. The warmer weather finally made an appearance in July as consumers set off on their holidays across the UK, meaning the strong summer streak continued for the hotel industry.
“While we didn’t see the usual uptick in room rates in July, this is likely to be due to stronger than normal growth in June, helped by Taylor Swift concerts in London and Scotland, skewing the normal annual spike.”
He added: “With the Eras Tour continuing in August and demand likely to tick up again, hoteliers are likely to end the summer on a high. This demonstrates the powerful knock-on effect that events such as this have on the leisure, hospitality and hotel industry; and with Oasis’ recent announcement of a highly sought after reunion, hoteliers are set to benefit next year too.”
