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Hospitality operator Bob W has announced the appointment of Hervé Deligny as its new chief financial officer.
With over 25 years of experience in financial leadership and scaling global businesses, Deligny brings tailored expertise across the hospitality and real estate industries.
Deligny started his career with PwC and spent more than 15 years at Accor Hotels in Paris and London, working across finance and real estate divisions. He has since held CFO roles at other hospitality companies such as Generator, Safestay and Onefinestay.
In his new role, Deligny will be responsible for spearheading Bob W’s continued growth across Europe and beyond.
Deligny added: “Bob W’s ambitious growth plans and fresh approach to blending the worlds of hotels and short-term rentals mean it is well on its way to completely redefining the hospitality sector.
“The fast-growing European aparthotel market presents a wealth of opportunities, and I am eager to help drive Bob W’s tech-powered, sustainable model further forward. The demand for experiences that combine the consistency of a hotel with the flexibility of short-term rentals is only set to grow further, and Bob W is perfectly positioned to lead the way across Europe.”
Niko Karstikko, co-founder and CEO of Bob W, added: “Hervé’s extensive financial expertise in both hospitality and real estate will be critical as we continue our rapid expansion across Europe.
“The aparthotel sector is growing at lightning speed making it a highly lucrative opportunity for property developers and hospitality operators alike. Bob W continues to build on its reputation as a reliable, consistent household name for the modern traveller.”
The appointment of a new CFO comes after a new joint venture between Bob W and Osborne+Co Investment Management (OCIM) launched a £120m equity raise to acquire and repurpose hotel and office assets into high-quality short-term serviced apartments.
The joint venture plans to transform between 20 and 25 buildings across core European markets into 1,500 to 2,000 modern apartments and is targeting a GDV of £400m for its initial development pipeline.





























