Wyboston Lakes Resort launches Room2Give initiative

Wyboston Lakes Resort has launched Room2Give, a new Environmental, Social, and Governance (ESG) initiative that aims to reduce consumption and support local community organisations. Guests staying at the venue’s Woodlands Event Centre or Willows Training Centre for more than one night will be able to choose which of three local charities to support by opting out of room cleaning. 

Every time a guest opts out, a donation is made to the Room2Give fund. Guests actively choose which charity their contribution supports by hanging the corresponding door hanger.

Each room will have four door hangers:

• One for The Pavement Project, Bedford, advocating for the homeless and those in need. Providing essential food, clothing and toiletries, positive interaction and platforms for personal growth and educational development.
• One for Samuel Pepys School, St Neots, a special educational needs (SEN) school that offers vital support and resources to children with learning disabilities.
• One for Woodgreen Pets Charity, Godmanchester, which rehabilitates and rehomes dogs, cats and small pets, and provides hands-on support for pets in homes.
• One for a ‘Spruce Up’ (cleaning service).

If no hanger is displayed, the charity of the month will automatically receive the donation. Each week, the featured charity rotates to ensure balanced exposure.

Louisa Watson, marketing director and sustainability lead at Wyboston Lakes Resort, said: “In developing Room2Give, we wanted to deepen our commitment to ESG responsibility while making a meaningful difference in our local communities. The scheme reflects our core values of community engagement and social responsibility, strengthening ties with the areas in which we operate.

“In choosing projects for Room2Give funding, we looked for those that directly benefit the communities surrounding our operations, and focus on youth and education, homelessness, or animal welfare. Room2Give empowers our guests to support local communities actively. By choosing a cause that resonates with them, they become part of a meaningful initiative that supports positive change.” 

Simon McMahon, operations director at Wyboston Lakes Resort, added: “The success of Room2Grow has been an inspiring journey for our team and our guests. It demonstrated how operational changes can lead to a significant environmental impact, planting tens of thousands of trees that will benefit the ecosystem for years to come. 

“As we now transition to Room2Give, I’m excited to see how this new initiative will foster even deeper connections between our operations, our guests, and the local community. It’s a wonderful way to build on what we’ve achieved, and I’m proud of the team for continually driving sustainability forward.”