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Novotel and Paris Saint-Germain (PSG) have partnered to launch the Novotel Legendary Rooms, a project that brings to life the legacies of iconic PSG players through immersive hotel rooms located in flagship Novotel hotels worldwide.
Each Legendary Room will be “uniquely crafted” to honour the life and career of a PSG icon. From the memorabilia adorning the walls to the interactive digital experiences that showcase the player’s personal highlights and spirit.
Upon check-in, a unique QR code on the guest’s keycard unlocks a dedicated webpage designed to host them throughout their stay.
This webpage includes exclusive interviews with the legends, where they reflect on their careers, share personal travel habits, and highlight the services and attractions of the hotel and destination.
Iconic moments from the legends’ time at PSG are presented through behind-the-scenes content curated in collaboration with the club, bringing their achievements to life in an engaging way, exclusively for the eyes of the guests.
The first Legendary Room opened in Novotel Jakarta Cikini, Indonesia, on 20 March 2025, honours former Argentine midfielder Javier Pastore.
Over the coming months Novotel will launch more Legendary Rooms spanning Asia, the Middle East and Europe.
Jean-Yves Minet, global brand president for Novotel at Accor, said: “At Novotel, we believe travel is about more than just a destination, it’s about passion, experience, and unforgettable moments. This is one of those moments. The Legendary Rooms build on the remarkable success of La Suite Novotel by ALL.com at Parc des Princes, which captured the imagination of fans worldwide.
“Our new experiential room concept with PSG extends this vision, creating opportunities around the world to bring fans closer to the game they love through innovative and unforgettable experiences that celebrate their heroes. This is more than a stay – it’s a journey into the story of football.”
Nicola Ibbetson, global partnerships director at PSG, added: “This collaboration is an amazing way to extend the Paris Saint-Germain experience beyond the stadium and into the hearts of our fans worldwide.
“By celebrating our legendary players in such an innovative and engaging manner, we are not only preserving their legacy but also creating new, meaningful connections with our supporters. This initiative underscores our commitment to excellence and our dedication to providing unique and memorable experiences for our global fanbase.”
