The Signet Collection to open The Alfriston on 27 March

The Signet Collection has announced it is set to open its fourth hotel, The Alfriston, on 27 March 2025.

Nestled in the village of Alfriston within the South Downs, this latest addition will
boast 38 bedrooms and suites, each individually styled with “warm” colours, upcycled antiques, and bathrooms.

Samantha Ross led the project in collaboration with interior designer Georgie Wykeham, drawing inspiration from the Bloomsbury Group movement, with every corner of the hotel telling a story through hand-painted ceilings and upcycled furniture.

The hotel will also feature the 70-seat 1554 Brasserie, named after the building’s date, which champions local, independent suppliers.

For a more casual atmosphere, the hotel’s bar will accommodate 50 indoor guests and 60 outdoor. Meanwhile, the Orangery will serve breakfast and afternoon tea with views over the rear gardens.

The hotel will also feature the brand’s signature Signet Spa, complete with a steam room, hot zone, sauna, three treatment rooms, and a heated outdoor swimming pool, partnering with GAIA for a rejuvenating experience.

It also includes a function room for up to 120 guests, ideal for weddings and events.

Hector Ross, managing partner of The Signet Collection, said: “We’re absolutely delighted to set the opening date for The Alfriston. This property truly captures our passion for creating laid-back, luxurious escapes that celebrate the local area. We can’t wait to throw open the doors and welcome guests to experience the magic of this stunning corner of East Sussex.”