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Global hotel giant Accor has revealed its revenues jumped 9.2% to €1.349bn (£1.15bn) during the first quarter of the year.
This growth breaks down as a 1.8% increase for the Premium, Midscale and Economy division and a 17.9% increase for the Luxury and Lifestyle division.
It also confirmed that on a RevPAR basis performance was up 5% YOY.
The Europe North Africa (ENA) region posted a 0.6% increase in RevPAR compared with the first quarter of 2024, driven by higher occupancy rates. Depending on the country, the region’s performance shows contrasting trends.
In the United Kingdom, which accounts for 13% of the region’s hotel room revenue, both London and the provinces recorded a decline in RevPAR, which Accor said is linked to “weak confidence in the country’s economic situation”.
On a division basis, Accor’s premium, midscale and economy (PM&E) division posted a 3.4% increase in RevPAR YOY, driven 90% by prices and 10% by the occupancy rate. Meanwhile, Accor’s luxury and lifestyle (L&L) division saw RevPar jump 8.3% YOY, driven by ADR and occupancy gains.
Over the quarter, Accor opened 45 hotels corresponding to more than 5,900 rooms, representing a net unit growth of 2.7% over the last 12 months, which should accelerate from the start of the second half of 2025. At the end of March 2025, the group had a hotel network of 847,290 rooms (5,695 hotels) and a pipeline of more than 235,000 rooms (1,388 hotels).
Sébastien Bazin, chairman and CEO of Accor, said: “Accor has once again posted dynamic growth in its business this quarter, driven by continued strong demand. Our diversified geographic positioning and leadership in the most promising markets, combined with the strength of our attractive and distinctive brands, enable us to continue to grow in a more volatile geopolitical and economic environment.
“In this context, while maintaining strong operational discipline, we are pursuing our strategy of development and value creation and are confident in our ability to continue improving our performance.”
