Z Hotels appoints SDK Consulting to transform revenue strategy

Z Hotels has announced that it has appointed SDK Consulting, a revenue and commercial consultancy for hotels, to develop its commercial strategy and run its revenue and distribution department.

Jon Siberry will be leading the commercial function as director of revenue management overseeing the revenue strategy at both the group and unit levels of the 14 property portfolio.

Under SDK Consulting, Siberry will be working between Sarova Hotels and Z Hotels for the foreseeable future.

Siberry joined Z Hotels as of March 2025 and will focus on distribution, revenue management technology, rate strategy, business analysis, and strategic planning.

He has over 30 years experience running hotels, in both rooms and food and beverage. He obtained a degree in hotel management in Bermuda in the early 90’s.

Beyond supporting and developing the revenue management team, he will be collaborating closely with the e-commerce and operations teams to work on growing the portfolio and maximising performance across all areas.

Siberry, CEO and founder of SDK Consulting, said: “Z Hotels is a great brand with huge potential, especially with the Leicester Square site opening this year. With a need to manage demand to optimise profitability across the city properties, Z Hotels sets a bar for delivering quality at affordable rates. We look forward to expanding their distribution network and enhancing the price strategy to continually make them an attractive choice for business and leisure travellers.”

Bev King, founder and CEO of Z Hotels, added: “We’ve known Jon for a while and seen the impact that he and SDK Consulting have had on hotel revenue strategies. As we expand our brand and prepare to open Leicester Square we need to be primed to grab market opportunities. Under Jon’s direction and guidance, we are confident that our revenue strategies will thrive to support further growth.”