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The Ascott Limited has announced that it is set to open its first Citadines branded property outside of London in Liverpool.
Quest Liverpool City Centre will be rebranded as Citadines City Centre Liverpool, following Quest Apartments’ strategic move to focus on its core oceanic market.
Originally launched in early 2019, the property at 72 Church Street sits in the heart of one of Liverpool’s busiest retail and cultural districts and has been converted to a six-level aparthotel, featuring 100 apartments.
The fully furnished studios are equipped with a kitchen and plenty of living space to relax, whilst the one- and two-bedroom apartments feature separate bedrooms, living and dining areas.
Amenities on offer include an on-site gym, a pantry in reception, meeting rooms, and complimentary communal laundry rooms. The property is also dog-friendly.
The hotel will become the sixth Citadines in the UK, and the first outside of London, bringing The Citadines portfolio to 40 properties in Europe overall.
Frédéric Carré, regional general manager operations Ascott Europe, said: “This strategic decision gives Ascott a great opportunity to strengthen Citadines’ presence in key cities outside London. With minor upgrades in line with Citadines brand standards, we are confident that the rebranding into Citadines City Centre Liverpool will be a great success.
“This marks an exciting step as the first Citadines in the UK outside of London, and Ascott hopes to further strengthen the brand across the country and bring with it the quality of service and comfort, for which Citadines is renowned.”
