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Stay ahead of the hospitality curve at the Hotel Owner Conference 2026. Our 2026 sessions will tackle the industry's most pressing challenges: Hospitality Investment & Debt, the impact of AI and Personalisation, the roadmap to Net Zero, and Storytelling through Design. Meet the leaders defining the next era of UK hotel ownership.
Julie WhiteCCO, Accor Europe
Suzanne SpeakMD UK&I, Radisson
David HartCEO, RBH Hospitality
Varun ShettyGM, The Belfry
Christian MastersHotel Manager, art'otel
Julie WhiteCCO, Accor Europe
Suzanne SpeakMD UK&I, Radisson
David HartCEO, RBH Hospitality
Varun ShettyGM, The Belfry
Christian MastersHotel Manager, art'otel
3 November 2026  •  Prince Philip House, London
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Hotel Concept of the Month: PentaPlayerPad

Hotel Concept of the Month: PentaPlayerPad

In this episode we speak to Anthony Hunt, partner and co-head of Corporate Real Estate at law firm Howard Kennedy. We discuss why 2026 may be seen as a pivotal year for boutique hotels, unpack the rise of global nomadism and how this is shaping demand and trends across hospitality, and how a strong team and clear, consistent messaging and offerings are key to securing investment.

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Boutique lifestyle hotel brand Pentahotels is known for its unique interior designs and neighbourhood feel, but the four-star brand is hoping to up the ante with its new bedroom concept aimed at the gaming community.

PentaPlayerPad, which according to the company has been designed to feel like the “chill out area of a cool club”, features Sony Playstation 4, pinball machines, table football and free wi-fi. Guests looking to undertake an all-night gaming session will even be able to order pizzas, burgers and club sandwiches to their rooms 24/7.

PentaPlayerPad features:

  • Table football
  • Sony Playstation 4
  • Pinball machine
  • 24/7 room service
  • Free wi-fi

Keys to the room will be handed out in a design-led bar, which will also be aimed towards the gaming community. The lounge has been designed to feel different to a conventional hotel reception with features such as design furniture, billiard table, pinball machine, Playstation 4.

With a relaxed atmosphere and various gaming machines, the Pentalounge is the hallmark of the hotel chain and has been designed to become a “hotspot” for gamers both during the day and at night.

Pentalounge features:

  • Design furniture
  • Bar
  • Billiard table
  • Pinball machine
  • Sony Playstation 4
  • Free Wi-Fi
  • Cafe
  • Reception

Alastair Thomann, managing director of Pentahotels, said: “With the PentaPlayerPad we are looking to further expand our position as a key trendsetter in the innovative hotel segment and to strengthen our brand positioning.

“The feedback from our customers has been extremely positive and thus, we are working on equipping more of our 5,086 rooms worldwide with gamer consoles and similar gadgets. The goal is to have all Pentahotels equipped with the new pads by 2017.”

The concept has so far been launched in the company’s Brussels, Liège and Paris properties, but will be rolled out to hotels worldwide by 2017. It is expected that this will also include the company’s six UK properties in Birmingham, Derby, Inverness, Ipswich, Reading and Warrington.  

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