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Local marketing campaigns that aim to improve domestic tourism have generated income of £416m and created 7,744 new jobs for the sector, according to VisitEngland.
Funding totalling £41.6m, including cash from the government’s Regional Growth Fund, the private sector and VisitEngland, is aimed at inspiring UK residents to take more holidays at home and to help boost jobs in the tourism sector by 9,139 over the three year period to March 2015.
Local marketing campaigns last summer such as ‘Kids Love Cornwall’, promoting family friendly breaks, and the ‘Have the Tyne of Your Life’ campaign in Newcastle, have helped boost the project, raising £185.1m in tourism spend and creating 3,428 jobs in the sector.
James Berresford, VisitEngland’s chief executive said: “The Growing Tourism Locally project continues to deliver fantastic results, creating jobs and providing a boost for tourism in England by showcasing the high quality product on offer in England through these creative marketing campaigns.
“It demonstrates the benefits of public and private sector partners working together to stimulate the visitor economy. After a successful first year the project continues to build on this success in its second year, with destinations throughout the country benefiting significantly from this investment.”
Tourism minister, Helen Grant, said: “The tourism industry is making a huge contribution to economic growth and job creation. These fantastic results show the government’s investment in the industry is helping to generate additional tourism spend and creating thousands of new jobs across the country.”
Image courtesy of VisitEngland/Diana Jarvis
