Register to get 3 free articles
Register to unlock the article and receive our free newsletter. Join 26,000 other hotel leaders and stay in the know.
Want unlimited access? View Plans
Already have an account? Sign in
Budget hotel group Bloc has announced the extension of its original Birmingham site with a group of apart-rooms.
The extension, which is aimed at the long-stay business traveller, will see the introduction of 30 apart-rooms to the Bloc Birmingham site, a communal courtyard and glass walkways from the existing building.
The firm said in a statement: “Apart-rooms will be ideal for contract workers spending longer periods in the city, providing a higher level of comfort and luxurious facilities such as a kitchenette, dining and lounge areas and a full-size desk.”
Rob Morgan, managing director of Bloc, said: “Once again Bloc is proud to announce an innovative first in its approach to the hospitality industry, which is born in Birmingham. We are excited to combine short-stay accommodation with longer-term usage serviced apart-rooms branded ‘Apartment Bloc’.”
A spokesperson for brand, which launched in 2011, said that it has a “very ambitious” expansion plan is in advanced discussions regarding a number of “high profile sites” with a focus on city centre locations and transport hubs.
