Preferred to open the The Newman as part of 2026 global expansion

Preferred Hotels and Resorts will open The Newman in central London in February 2026 as part of a wider global pipeline of eight properties scheduled to join the group next year.

The Newman will sit in Fitzrovia, with design studio Lind and Almond overseeing interiors shaped by the district’s Victorian and Art Deco influences. The hotel will offer 81 rooms and suites, including a penthouse with a private terrace that can be configured as a four-bedroom suite. Facilities will include a modern European brasserie, a lower-ground Gambit Bar and private dining spaces.

A full wellness floor is planned, featuring hot and cold cabins, an active salt therapy room, a hydrotherapy pool, a meditation studio and a gym.

Lindsey Ueberroth, chief executive of Preferred Hotels and Resorts, said: “Our 2026 new hotel list reflects the powerful shifts captured in our Luxury Travel Report, where a significant majority of global luxury travellers are prioritising authenticity, thoughtful curation, heritage, and meaningful ‘legacy moments’.

“With expectations rising around personalisation and purpose-driven travel, the remarkable openings in our portfolio, including four new Legend properties, deliver the individuality and depth today’s travellers value most. We are also seeing notable momentum across our I Prefer Hotel Rewards loyalty programme, reinforcing that guests increasingly seek independent hotels that recognise them as individuals rather than room numbers.”

Further openings include:

Europe

• Romègas Hotel, Valletta, Malta – Q1 2026 (L.V.X. Collection)
• Gran Hotel Claridge Granada, Granada, Spain – April 2026 (L.V.X. Collection)
• Serras Sevilla, Seville, Spain – Spring 2026 (Legend Collection)
• Hôtel California Paris, Paris, France – Q3 2026 (Lifestyle Collection, reopening)
• Hotel Metropole Geneve, Geneva, Switzerland – September 2026 (Lifestyle Collection, reopening)

North America

• The Cooper, Charleston, South Carolina, United States – March 2026 (Legend Collection)
• The Stelle, Park City, Utah, United States – Winter 2026 (L.V.X. Collection and Preferred Residences)
• Boar’s Head Resort and Birdwood Mansion, Charlottesville, Virginia, United States – March 2026 (L.V.X. Collection, reopening)

Latin America

• Pendry Mexico City, Mexico City, Mexico – 2026 (L.V.X. Collection)

North Africa

• Palais Jamaï Fès, Fes, Morocco – Spring 2026 (Legend Collection)

Preferred Hotels and Resorts said the 2026 openings sit across its four collections – Legend, L.V.X., Lifestyle and Preferred Residences – which group properties by the style of experience offered.

The company represents more than 600 hotels, resorts and residences across 80 countries.