Register to get free articles
Want unlimited access? View Plans
Already have an account? Sign in
Bob W has signed a long-term lease with Z Development for a newly built 84-unit serviced apartment property in Belfast, marking its debut in Northern Ireland.
The ground-up development at 57 Dublin Road will open as Bob W Belfast City Centre in Q2 2026. The 3,742 sqm building features 84 large, fully furnished apartments, which include fully equipped kitchens and smart room technology, supported by Bob W’s digital front desk, self-service check-in and 24/7 remote guest support via the Bob W app.
The site will also feature an in-house gym, rooftop garden and an externally managed café at ground level, creating an activated mixed-use environment for guests and the local community.
Located in the heart of Belfast, within walking distance of City Hall, Victoria Square, Queen’s University and the Linen Quarter, the property has strong public transport connectivity through the nearby Belfast Grand Central Station, with rail and bus links across Northern Ireland and direct connections to Dublin.
Philip Grace, chief development officer at Bob W, said: “Entering Ireland is an important milestone for Bob W. Belfast is a city with strong cultural identity, growing international appeal and a thriving business community. It fits perfectly with our strategy of launching in dynamic European cities where guests are looking for design-led, flexible accommodation in central locations.
“A ground-up development like this allows us to embed sustainability, smart technology and operational efficiency from day one, delivering a seamless experience for modern travellers while creating long-term value for our partners.”
