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Bob W signs for first Manchester city centre aparthotel

Bob W signs for first Manchester city centre aparthotel

The tech-led hospitality operator is set to open the 83-unit development on Bloom Street as part of its UK expansion

In this episode we speak to brothers Alex and Adrien Grosjean, young entrepreneurs who have recently acquired The Residence Inn by Marriott Manchester Piccadilly. We discussed the reasons why Manchester’s visitor market is booming, and their decision to invest in this area, why they see extended-stay accommodation as a major opportunity in what is one of the UK's fastest-growing cities, how they plan to enhance their portfolio of hotels, and their advice for the next generation of hospitality disruptors.

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Construction has started on an 83-unit aparthotel in Manchester city centre following a lease agreement between Bob W and Bloom Street Hotel. 

The new-build project will transform a former ground-level car park into Bob W Manchester City Centre, which is scheduled to open in summer 2027.

The property will feature 83 self-contained studio apartments across 2,400 sqm. Amenities include a lobby lounge, washateria and luggage storage for residents and guests.

Located at the border of Manchester and Salford, the site is near the Medieval Quarter, Exchange Square and Deansgate, and ten minutes from Manchester Victoria station.

The deal follows Bob W’s recent move into Ireland. The operator currently manages a portfolio of more than 100 assets across Europe and the UK.

Chief development officer Philip Grace said: “Manchester is one of the UK’s most dynamic and fast-growing cities, with strong demand from both business and leisure travellers. Securing a prime city centre site for a ground-up development is an exciting milestone for us as we continue to scale our presence across Europe and the UK.

“This project reflects the range of what Bob W can deliver, from repositioning existing buildings to bringing new developments to life from the ground up. We look forward to working closely with our partners to create a property that meets the expectations of modern travellers.”

Bob W’s growing presence in the UK

News Analysis

The recent decision by Bob W to launch an aparthotel in Manchester city centre draws parallels with its earlier expansion into Belfast, marked by a lease for a similar property in March 2026. This flurry of activity underscores a strategy focused on high-demand urban locations, as seen with the forthcoming Belfast site opening.

As Bob W escalates its footprint across the UK and Europe, the latest Manchester initiative exemplifies its commitment to urban centricity. The company’s previous ventures, including the launch of three new London sites in May 2024, demonstrate an ongoing trend of converting existing structures and developing new properties to cater to evolving accommodation needs: this shift is reflected in their recent London openings.

Strategically, the Manchester aparthotel not only addresses a robust market demand, but also signals a growing reliance on flexible, design-oriented living spaces that appeal to both business and leisure travellers. As urban living evolves, Bob W’s approach appears aligned with increased consumer expectation for customised experiences, a trend they have clearly capitalised on in their recent expansions.

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