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Premier Inn has announced the launch of two new room rate products for post-lockdown bookings in order to provide “added flexibility” to customers.
The new ‘Advance’ room rate will enable guests to amend their arrival date up to 1pm on the day of arrival, or to cancel up to 28 days in advance if required.
The group will also relaunch its ‘Semi-Flex’ rate which will allow guests to cancel up to three days before arrival, instead of the current 14 days. In addition, guests who book on this rate will also be able to amend their arrival date up to 1pm on the day of arrival.
In its latest update, the budget hotel chain said that the majority of its hotels, apart from those housing key workers, remain closed, and will only reopen when safe to do in line with government advice.
The new rate products are designed to provide “extra reassurance” to those who are planning to travel post-lockdown, once restrictions begin to ease.
The group confirmed it is also “proactively transferring” all existing ‘Non-Flex’ and ‘Semi-Flex’ bookings to ‘Advance’ and new ‘Semi-Flex’ respectively, at no extra cost.
These bookings are being automatically moved, and customers with existing bookings will be contacted about the change in rate products.
Premier Inn managing director Simon Ewins said: “We fully appreciate these are uncertain times for everyone and are pleased to launch our new Advance and Semi-Flex rate products.
“In the first instance, it was really important to us that all our existing booked guests were able to take advantage – so we’ve automatically transferred every booking to the new products.”
He added: “In particular, this is great news for people who were booked on Non-Flex rates and were previously unable to cancel or change their booking and can now do so within the new rate rules.
“Other than those supporting key workers, our hotels are of course currently closed, but we hope the new rate products will bring a new world of flexibility to all our customers and help them book with confidence.”
Premier Inn currently has over 800 hotels across the UK, with 37 continuing to operate for NHS and key workers. The group is currently taking bookings from the end of May.
