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Edwardian Hotels London officially launches yesterday following the rebranding of the company, previously known as Edwardian Group London.
The hospitality group which owns and operates 12 hotels, including The May Fair Hotel in London and Radisson Blu Edwardian Manchester in the city’s Free Trade Hall, also unveiled a new branding and logo.
The new branding features a new ‘flair’ logo, which intents to reflect the group’s “energy, exuberance and creativity”.
Paul Mansi, COO, said: “This rebrand is very important to us; as we grow at a rapid pace we want to make sure that our guests know who we are and what we stand for.
“Our hotels are at the centre of everything we do and we pride ourselves on our several decades’ worth of hospitality knowledge. We want to ensure that our guests experience the Edwardian level of excellence and that in the multiple touch-points they encounter our unique sense of flair.”
Following the launch, the new flair logo and branding will be rolled out across all premises on printed materials and websites starting at the beginning of the New Year.
