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Julie WhiteCCO, Accor Europe
Suzanne SpeakMD UK&I, Radisson
David HartCEO, RBH Hospitality
Varun ShettyGM, The Belfry
Christian MastersHotel Manager, art'otel
Julie WhiteCCO, Accor Europe
Suzanne SpeakMD UK&I, Radisson
David HartCEO, RBH Hospitality
Varun ShettyGM, The Belfry
Christian MastersHotel Manager, art'otel
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Starwood accepts £9bn deal from China’s Anbang
Aloft Liverpool, a Starwood brand

Starwood accepts £9bn deal from China’s Anbang

In this episode we speak to Anthony Hunt, partner and co-head of Corporate Real Estate at law firm Howard Kennedy. We discuss why 2026 may be seen as a pivotal year for boutique hotels, unpack the rise of global nomadism and how this is shaping demand and trends across hospitality, and how a strong team and clear, consistent messaging and offerings are key to securing investment.

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Marriott may have lost its bid to acquire Starwood Hotels & Resorts after the company today announced it has accepted a rival deal from Chinese-led consortium of investors.

In a statement released by Starwood, the deal – led by Anbang Insurance Group – values the company at $13bn (£9.2bn) and was called a ‘superior proposal’ to that of Marriott’s $12.2bn (£8bn) takeover bid last year.

Starwood said it has notified Marriott and intends to terminate the Marriott merger agreement and enter into a definitive agreement with the consortium.

Marriott has the right until 28 March to revise its existing offer – which would create the world’s largest hotel company, with more than 5,500 hotels and 1.1 million rooms across the globe.

The statement read: “Starwood will negotiate in good faith with Marriott during this period, and the Starwood board will consider in good faith any changes to the Marriott agreement that Marriott may propose during this period.”

In response to the announcement, Marriott suggested it would consider a new offer: “Marriott continues to believe that a combination of Marriott and Starwood is the best course for both companies and offers the best value to Starwood shareholders.

“Marriott is in the process of reviewing the Anbang consortium’s proposal and is carefully considering its alternatives.”

If Starwood accepts the Anbang investor group offer, it will be required to pay a $400m (£276m) termination fee to Marriott.

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