UKinbound creates tourism manifesto for ‘global Britain’

Trade association UKinbound has released its manifesto for the future of Britain’s tourism ahead of the general election.

The manifesto is advisory to the new government, suggesting it builds new trade relationships across the world to create a “global Britain”.

In its proposal, UKinbound suggests that the new government increases funding for the GREAT campaign which aims to promote the UK internationally. It also asked for an increase in language teaching and the building of a world-class transport infrastructure.

UKinbound went on to suggest a reformation of the visa system to attract EU visitors, as well as asking for long-term funding for national tourist boards.

Deirdre Wells OBE, UKinbound’s chief executive officer, said: “I’m pleased to announce UKinbound’s tourism manifesto, which if implemented would enhance the success and competitiveness of the industry in the long term, leading the way to a new global Britain.

“The UK’s tourism industry is already our fifth biggest export earner and with the right support we have the capability to attract even more business from across the globe to the four corners of the UK.”