Aloft Hotels
Aloft Hotels is a global hotel brand known for its modern, vibrant design and focus on technology and innovation. Our coverage explores developments across the brand, including hotel openings, refurbishments, and partnerships within the UK market. We also look at how Aloft’s unique approach to guest experience, particularly in terms of tech-driven amenities and youthful style, influences its position within the competitive landscape of the hotel industry. We monitor financial performance, occupancy rates, and any major moves or changes within the brand that impact the UK hospitality sector.
-
Jul- 2022 -7 JulyPeople
Edition Hotels appoints global managing director
Edition Hotels has announced the appointment of Josh Fluhr as the brand’s new senior vice president and global managing director effective immediately. It is reported that Fluhr succeeds long-time executive Dan Flannery. The new role will see Fluhr guide the brand through its extensive growth, overseeing all aspects of the…
Read More » -
Apr- 2022 -26 AprilHotel Brands
Marriott opens 1,000th EMEA hotel in London
Marriott International has celebrated the launch of The Westin London City, its 1,000th hotel in Europe, Middle East and Africa (EMEA). The hotel giant revealed the property also marks the debut of the Westin Hotels and Resorts brand in the UK market. Marriott also announced that across 2022 and 2023,…
Read More » -
Mar- 2021 -4 MarchHotels
Aloft Hotels opens new Birmingham property
Aloft Hotels, Marriott International’s hotel brand targeted for music and tech-savvy travellers has opened its first property in Birmingham with the opening of Aloft Birmingham Eastside. The site is located in Birmingham’s Eastside district, a new regenerated hub for the city which is home to businesses, retail, and leisure facilities,…
Read More » -
Oct- 2017 -4 OctoberOpinion
Robot concierge and designated selfie-spots: is this the future of luxury hotels?
It’s holiday time. You’ve got the choice of booking an entire chateau, or a room in an ultra-swanky Riviera hotel. Which do you go for? If you’re one of those oft-feared “millennials”, your go-to is likely Airbnb, and you’ll choose the chateau over the Four Seasons for your French escape.…
Read More » -
Jan- 2017 -10 JanuaryTech Talk
Tech update: movers and shakers
Technology has revolutionised the hotel industry and the way hoteliers run their properties, making operations more seamless and helping to boost profits. We sit down with some key technology suppliers to find out how their offering has changed the industry Improvements in technology have not only changed the way people…
Read More » -
Aug- 2016 -26 AugustTech Talk
Aloft Hotels unveils voice-activated hotel rooms
Aloft Hotels, owned by Starwood Hotels & Resorts, has announced the launch of voice-activated hotel rooms. The “top secret” experiment, dubbed ‘Project: Jetson’, is believed to be a world first and allows guests to control their room using the Siri, a software from Apple’s iOS. Each Aloft voice-activated hotel room…
Read More »
