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Edition Hotels has announced the appointment of Josh Fluhr as the brand’s new senior vice president and global managing director effective immediately.
It is reported that Fluhr succeeds long-time executive Dan Flannery. The new role will see Fluhr guide the brand through its extensive growth, overseeing all aspects of the brand’s culture, training platform, hotel openings, design evolution, marketing and PR strategy, nightlife programming, and food and beverage concept development.
Fluhr is said to hold over 30 years of luxury hospitality experience, having begun his career working in operations at the W New York during the brand’s “game-changing” entry into the Manhattan hotel scene. From there, he reportedly joined Starwood Hotels and Resorts’ corporate offices to help launch the Aloft Hotels brand, working across both operations and development to set Aloft on a path towards global growth.
In 2011, Fluhr led Hotel operations and development for the SLS Las Vegas and SLS Miami, and later that year, he joined Morgans Hotel Group, where he worked in senior operations roles, ultimately becoming chief operating officer.
In 2016, Fluhr re-joined Marriott and the Edition team, and has been “a key leader” in establishing the brand’s foundation for future growth, overseeing food and beverage development, brand operations, training, pre-opening budgeting and development, and the opening of 11 of the current 14 Edition properties worldwide.
Ian Schrager, creator of Edition, said: “Dan Flannery will be sorely missed as a one-of-a-kind leader and gentleman. He embodied everything Edition tried to achieve. However, Edition is so lucky to have a man of Josh’s calibre, intelligence, know-how, experience, and expertise to step in right away.
“Having worked so closely with Dan for so long at Edition, I’m sure the transition will be seamless and not miss a heartbeat. I personally can rest easy and be totally confident with Josh at the helm for the future of the brand.”
Fluhr added: “Edition has held a huge place in my heart since I assisted with the brand’s inception over 10 years ago. I am honoured to step into this role and usher Edition into its next chapter as we continue to expand globally and set the standard for luxurious and culturally-connected hospitality.”
