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Aloft Hotels unveils voice-activated hotel rooms

Aloft Hotels, owned by Starwood Hotels & Resorts, has announced the launch of voice-activated hotel rooms.

The “top secret” experiment, dubbed ‘Project: Jetson’, is believed to be a world first and allows guests to control their room using the Siri, a software from Apple’s iOS.

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Each Aloft voice-activated hotel room is equipped with an iPad running a custom Aloft app used for controlling the in-room guest experience. This will include controlling room temperature, lighting, music, speak to a virtual concierge and more.

Aloft is known for its use of technology, having previously launched what is believed to be the world’s first-ever emoji-only room service.

Brian McGuinness, Aloft global brand leader, said: “Forget the phrase ‘at the touch of your fingertips.’ Today’s early adopter, hyper-connected global traveler wants a level of personalisation unlike ever before, and that means being able to control their hotel experience with the sound of their voice.

“We’re thrilled to be the first hotel brand to bring voice-activation to our guests in this way, using Siri to control room temperature, lighting and more during their stay.”

The voice-activated rooms have debuted in the brand’s Boston Seaport and Santa Clara hotels in the US. It is not yet known if the concept will be introduced into the brand’s four UK hotels.

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