Marriott Bonvoy is the global loyalty programme of Marriott International, spanning over 30 hotel brands and playing a key role in guest engagement, retention, and revenue performance. At Hotel Owner, we cover how UK hotels use Bonvoy to drive bookings, attract international guests, and enhance brand loyalty. Our reporting examines the programme’s tiered benefits, digital integration, and marketing power, offering hoteliers practical insights into maximising returns from loyalty participation while meeting evolving guest expectations.