Croatia’s hotel industry continues to develop rapidly, offering useful insights for UK hoteliers and hospitality professionals. With rising visitor numbers, robust projected market growth, and a strong focus on sustainable tourism, the country is attracting significant attention from investors and operators alike. At the same time, challenges such as labour shortages, increasing operational costs, and shifting guest expectations are shaping the way businesses operate. Our coverage explores how these factors impact hotel development, management strategies, and opportunities for UK-based stakeholders looking to learn from or engage with the Croatian market.