JustPark is a UK-based parking technology platform that connects drivers with available parking spaces via its app and website. Founded in 2006, the company has evolved from a peer-to-peer driveway rental service into a comprehensive solution provider for various sectors, including hospitality. For hotels, JustPark offers tools to monetise underutilised parking spaces, streamline guest parking experiences, and integrate cashless payment systems. Our coverage examines JustPark’s partnerships with hotel brands, developments in parking technology, and strategies that impact operational efficiency and revenue generation within the hospitality industry.