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In today’s hospitality sector, financial resilience and adaptability are critical. With the challenges of rising costs and economic pressures, it's never been more important to think creatively about generating revenue as well as enhancing the guest experience.
To help you tap into hidden potential, here are some ideas that can turn your existing
assets into profit-generating opportunities:
Transform parking spaces into revenue-generators with JustPark
Many hotels and venues often overlook parking spaces as a potential revenue stream, especially during off-peak hours. By partnering with JustPark, you can capitalise on these spaces by offering them to JustPark’s network of over 13 million drivers. This partnership enables you to reach commuters, tourists, local residents and anyone who is actively seeking nearby parking options, generating additional revenue with minimal effort.
In addition to bringing in extra income, this solution also connects new visitors to your property who may be interested in exploring other amenities, such as your restaurant or leisure facilities. JustPark’s current clients making the most of this opportunity include Crowne Plaza, Holiday Inn, Ibis, Marriott, Hilton, Premier Inn, and Park Plaza.
One longstanding JustPark partner is Victoria Park Plaza Hotel in London, general manager Stefanie Hardy said: “We have worked with JustPark for around 3 years –
have always found them very proactive and approachable. The site is extremely well
laid out and easy to find information with analysis. I would recommend them as a
partner to enhance the revenue of parking spaces.”
Additionally, integrating JustPark’s booking system also allows guests to pre-book parking, this ensures they have a guaranteed space upon arrival, enhancing their experience and helping to streamline your parking operations – a win-win for convenience and satisfaction.
Launch loyalty programmes for customer retention
Creating a sense of loyalty can turn occasional guests into regular patrons. Through
a tiered membership programme, you can incentivise frequent visits by offering
perks like discounted meals, complimentary drinks, or exclusive invites to special
events.
By tracking guest preferences and spending habits, you can tailor offerings, making the experience more personalised and rewarding – a key factor in increasing repeat visits and revenue.
Offer subscription-based experiences or day packages
Move beyond one-off bookings by introducing subscription services aimed at local residents or frequent visitors. For instance, a ‘Local Luxury Pass’ could give nearby residents or frequent visitors regular access to amenities like the spa, gym, or rooftop events. This creates a recurring revenue stream and builds loyalty with local customers.
Provide catering and external food deliveries
If you offer food in your venues, why not also make it available outside your venues by signing up to a marketplace such as Deliveroo or Uber Eats, or setting up your own direct delivery service working with a platform such as Slerp? Additionally, if you have the kitchen space and resources, offering catering services for events such as corporate meetings and private parties can be highly lucrative and effective for building customer loyalty. This allows you to reach a broader audience beyond your usual patrons. By tailoring menus to accommodate various dietary preferences and event themes, you can further enhance the appeal of these services and boost your
brand visibility within the local community.
Tap into remote working demand with flexible workspaces
As remote working becomes the norm, there is a growing demand for comfortable
work environments. Why not convert underutilised areas into workspaces? By
providing essentials like Wi-Fi, comfortable seating, and food and drink services, you
can attract freelancers and remote workers.
This approach not only generates rental income but also boosts F&B sales, with
visitors likely to order refreshments during their stay, or a drink as an end of work
treat. Again, here you can also implement loyalty packages or membership schemes
to encourage return visits.
Create special events and unique experiences
Experiences are a powerful draw for both local patrons and visitors. By hosting
themed events or one-off experiences, you can generate buzz and foster customer
loyalty. From wellness retreats to chef-led dining nights, live music, local craft fairs
or wine tastings, there are countless ways to entice diverse audiences.
Promoting these events through social media and partnering with local influencers
or businesses can further amplify their reach. By building memorable experiences,
your venue can become a destination, encouraging repeat visits and word-of-mouth
recommendations.
We hope this has given you some fresh inspiration. For more information on
JustPark, get in touch with Megan directly at megan.grant@justpark.com
