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Mobile Booking

Mobile booking is increasingly central to the UK hotel industry, with a growing number of guests choosing to research and reserve accommodations via smartphones. This shift is driven by the convenience of on-the-go access, real-time availability, and mobile-exclusive deals. Our coverage examines how UK hotels are adapting to this trend by optimising mobile-friendly websites, enhancing mobile app functionalities, and integrating seamless payment and check-in options. We also explore the impact of mobile bookings on revenue management strategies and the importance of capturing last-minute bookings from spontaneous travellers.

  • May- 2025 -
    21 May
    PeopleA&O Hostels reappoints Thomas Hertkorn as head of online marketing

    A&O Hostels reappoints Thomas Hertkorn as head of online marketing

    Hostel chain A&O Hostels has announced the reappointment of Thomas Hertkorn as head of online marketing.  Hertkorn will be returning to A&O Hostels after five years and will be responsible for the digital marketing strategy of the hostel group. Hertkorn started his career at the Berlin digital agency Peak Ace…

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  • Aug- 2024 -
    7 August
    Latest NewsToday’s news in brief – 7/8/24

    Today’s news in brief – 7/8/24

    The Richmond Park Hotel in Bo’ness, central Scotland, has been sold for an undisclosed sum. Located on Linlithgow Road, the hotel features The Copper Kiln restaurant and bar, two function rooms, and 47 en suite rooms. The new private owners plan to expand and modernise the food and beverage operations.…

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  • 7 August
    PeopleUK smartphone hotel bookings overtake desktop, SHR finds

    UK smartphone hotel bookings overtake desktop, SHR finds

    Brits are now making more hotel bookings on mobile devices than desktops, according to a new research by SHR, a global specialist technology and service provider to the hotel sector. The hotel technology specialist found that mobile bookings have overtaken desktop for UK staycations for the first time, with more…

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  • Jul- 2024 -
    30 July
    HotelsHorwood House doubles revenue after new booking strategy

    Horwood House doubles revenue after new booking strategy

    Luxury country house hotel Horwood House has recently doubled its booked revenue following the implementation of a new digital booking strategy.  The positive upturn in revenue comes as the result of a new partnership with hotel technology provider and booking specialist Net Affinity. The hotel in Buckinghamshire is currently owned…

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  • Aug- 2015 -
    9 August
    AdviceADVICE: How to attract the connected traveller

    ADVICE: How to attract the connected traveller

    With an increasing number of consumers now booking hotel stays on their mobile phones, HELENA EGAN, director of industry relations at TripAdvisor, takes a look at how well prepared the UK hospitality market is  When you look at planning and booking trends, it’s clear that mobile usage is on the…

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  • Oct- 2012 -
    25 October

    Red carpet rolled out for VIP exhibition attendees

    The first ever Hospitality Technology EXPO will take place on 5 and 6 February 2013 at Earls Court in London. The event, designed for the European hospitality technology community, includes an exclusive VIP programme of learning sessions, peer-to-peer networking events and unrivalled sourcing opportunities throughout the inaugural event in February.…

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