Poland has emerged as a key growth market for UK-based hotel operators, investors, and developers seeking opportunities in Central and Eastern Europe. Our coverage explores the country’s robust hospitality sector, highlighting significant investment activity, new hotel openings, and regulatory developments. We report on major transactions, such as the €129 million in hotel property deals recorded in 2024, and the expansion of international brands like Mövenpick and Marriott into cities including Warsaw, Kraków, and Wrocław. Additionally, we examine the impact of EU sustainability directives on hotel operations and the evolving landscape of domestic and international tourism in Poland. This section provides insights into the strategic considerations for UK hotel professionals looking to engage with Poland’s dynamic hospitality market.