Portugal has solidified its position as a leading destination for hotel investment and development, attracting significant interest from UK-based operators and investors. Our coverage encompasses hotel openings, refurbishments, and investment activities across key regions, including Lisbon, Porto, the Algarve, and Madeira. We report on market performance metrics, such as the 6.8% increase in average daily rates (ADR) in 2024, and examine factors influencing the sector, including regulatory changes and sustainability initiatives. Additionally, we explore trends in resort development and the impact of international tourism on Portugal’s hospitality landscape.