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Limehome has opened a hotel at 148 Queen Victoria Street in the City of London.
The project involved converting the upper floors of a former pub into accommodation, while the ground floor continues to operate as a pub. The property is also the first in the UK to feature the brand’s new interior design concept.
The launch follows the company’s entry into the UK market in 2023, when it opened its first property in Streatham Hill. That site has since maintained an average occupancy rate of 91%.
Limehome currently operates across 13 European countries and is focusing its London growth strategy on Zone 1 and Zone 2 locations. Beyond the capital, the company is targeting opportunities in Manchester, Edinburgh, York, Bath, Oxford and Glasgow as it looks to expand its footprint across the UK.
Daniel Hermann, chief growth officer, said: “The UK is one of the most demanding hospitality markets in Europe, and that is precisely why this signing matters. Queen Victoria Street is not just a prime location. It is proof that our model works in the most competitive environments: we move fast, we operate efficiently, and we deliver the kind of consistent performance that owners and investors can rely on.
“Our ambition in the UK is clear and we are actively looking for partners who want to bring high-quality, tech-enabled hospitality to prime assets across London and beyond.”
